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Uniquely Toronto

GREAT GULF'S "THE WINSTON" FOLDS C. L. Hanes, May 1, 2005

Great Gulf Homes pulled out of it's upscale residential development "The Winston" after almost a year of selling that resulted in just under 50% of the units being purchased.


The media doesn't announce these set backs and continues to sell a perspective based on ad revenues. You just can't research the market on your own as there really is only one (this one) venue that reports objectively. I'm not dependent upon ad revenues to operate this site.


Great Gulf Homes is a pre-eminent local company with a highly respected track record in delivering quality residential houses and more recently high rise condominiums. The upscale Winston was one that I felt was a "winner" but in the complex world of luxury residential development, it simply failed to offer the flexibility required to ultimately market and sell homes of this stature.


It is extremely difficult to be successful developing "true luxury" residential developments offering only Million Dollar homes. Very few developments in the city other than, (for example) The Windsor Arms, 9 Jackes, 33 Jackes, 70 Rosehill, etc., have been successful shooting for such elite communities. Obviously there are buyers for these $800 - $1,000 per square foot ($1/sq.ft. maintenance) residences as The Winston sold nine or ten of eighteen before pulling out (I noticed a for sale sign on the property last week).


Recently a unit in 70 Rosehill (long on of the city's most prestigious addresses) was Listed on mls at $1,000,000 and sold within days at $1.5 Million! 70 Rosehill is great but it's older and the units usually need renovating.


With quality "true luxury" residences scarce in the area, buyers (myself included) are turning to The St. Clair On The Avenue, a presale intimate collection of only Twenty (20) distinctive residences ranging from 1,315 square feet to an elegant 4,000 square foot Penthouse.


St. Clair On The Avenue is uniquely qualified to represent itself as THE COMPETITION to The Winston had the Winston prevailed. With it now gone, I anticipate the remaining units in St. Clair On The Avenue to be quickly snapped up.


If you are looking for a true luxury residential condo in the city's most sought after area, please contact me directly by email or phone. I look forward to hearing from you.






Charles Laurie Hanes 416-783-5000
Sutton Group Tower Realty Inc., Broker
3220 Dufferin, Toronto, On, Unit 7A
simplycondos@gmail.com

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