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It is
Critical That You Use A Buyer's Agent
My initial introduction to luxury condos coincided
pretty well with the invention of condos. In the early 1980’s I was retained by the
then infamous Reichmann Family to turn around their marketing company’s failed
efforts to sell the "true" luxury residences: "Residences at the
Queen’s Quay Terminal".
At the time, I was conducting sales training seminars to Realtor’s, life insurance
salesmen, car salesmen, etc., pontificating the virtues of "High Pressure
Selling". It’s kind of a scary thing to think back about all the uneducated
straight commission sales representatives sitting there staring up starry eyed at me
taking this crash course in psychology, or more aptly an understanding of psychological
interaction between two specific types of people: Buyers and Sellers. Basically, I was
there to train them on how to make unsuspecting Buyers of their products buy from them,
that day and on the terms offered . . . . EVEN IF THEY DIDN’T WANT TO!
Fortunately for me at the Residences of the Queen’s Quay Terminal I had the absolute
best product on the market to sell so, from a salesman’s point of view, the
strong-arm tactics and strategies that we employed were valid "tools in assisting
purchaser’s in making the decisions that they many times just can’t make on
their own".
The consumer market was not educated about these high priced new residential alternatives
and the buying public just was not ready to plunk down the cash required to own one. As a
"closer" it was understood that if I couldn’t sell them they would not sell
and after the substantial investment these world class developers had made they were
willing to pay me my retainer to come in and prove the viability of the project.
A professional site salesperson today is a highly trained sales pro who can literally
influence the outcome of your visit to the sales site through the deployment of specific,
identifiable tactics that have proven themselves successful over the thirty plus years
since the legislators changed the real estate act to include "space above the
ground" which opened the door for single unit owners within a multi-unit
residential building and, voila, condominiums.
Once you realize that these sales reps (who, by the way owe a LEGAL obligation to
represent and protect ONLY the interests of the seller) are using high powers but subtle
tactics to get you to buy right then and there, the situation starts to become much more
clear. These professionals are simply doing the job that they are hired to do at the best
of their ability and many of them that I talk with today share my amazement that the
public continues to walk around like "sheep to slaughter" into one sales site
after the other just waiting for the right chemistry for one of these sales guns to hit
their mark.
The solution is quite simple . . . register with simplycondos.com. A couple years back I
broke my addiction to the psychological warfare. I now work only for Buyers having gotten
my real estate license in 2001. My client’s don’t get caught up in the hype and
frenzy built into the sales site mentality. The burden that I remove is considerable
however the physical dynamics is simply the tip of the proverbial iceberg!
HERE’S THE LOW DOWN - EXCLUSIVE FROM SIMPLYCONDOS.COM
I am confident that I’m not bursting anyone’s bubble when I say that every
condo development has good suites and not-so-good suites (in the business we call them
"dog suites"). The ratio in most cases in 80/20 which means 20% of the
suites are prime suites and 80% are less than prime suites with about half of these being
"dog suites".
Let’s follow the logic built onto the foundation (above) that the staff at the sites
are highly trained sales pros trained to get you to "sign on the line today" (or
it will be sold out or other great lines).
The ability to read a floor plan amidst a floor plate or foot print of a building that
does not exist is a challenge to say the absolute least. To be able to understand this
foreign language and then juxtapose the picture out into the real world to the site where
you can analyze visual obstructions and outside elements (garbage pick up zones, garage
access, etc.) is somewhat an art if not a science even for industry insiders. Most
purchaser’s cannot even tell you where the garbage chute is located on the floor of
the development that they just bought! After the fact they quickly agree that having it
right out side their door was not a good choice - duh! Just picture the "flap
bang" of the garbage chute every time one of the twenty owners on your floor throw
out their trash each day.
The punch line to all this is: WHO DO YOU THINK THAT THE DOG SUITES ARE SOLD TO ? ? ?
Quality developers insure you the right to have your own professional representation and
best yet, they allow you to have this professional advise FREE as they will
compensate me for representing you. It really is the best of both worlds (you get the king
cobra of negotiation and closing on your team with the other side paying him).
Last week I sat in my car outside a number of sales sites and watched the constant flow of
prospective purchasers increasing the developers odds of getting rid of the dog suites
absolutely amazed that they are not all taking advantage of my FREE services.
Please folks, whether you are investing $200,000 or $20,000,000 be sure to take advantage
of this FREE resource that the developers are extending to you. |
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Charles Laurie Hanes 416-783-5000
Sutton Group Tower Realty Inc.,
Broker
3220 Dufferin, Toronto, On, Unit 7A
simplycondos@gmail.com
This site is not
intended to solicit properties already listed for sale
Disclaimer
© simplycondos.com 1999 - 2004.
All rights reserved.
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